Sanderson & Associates, Ltd. was founded in 1984 by Rhonda Sanderson. Since then Sanderson and her staff have been fulfilling the publicity needs of franchise systems nationwide and introducing new products for companies that wish to develop a national profile.
Specializing in both consumer and business-to-business publicity, Sanderson & Associates has represented well-known national companies such as Molly Maid, Meineke Car Care Center, Express Employment Professionals, Ponderosa, Fatburger, Smoothie King, Tasti D-Lite, Yogurtland, CertaPro Painters, Pillar To Post, Floor Coverings International and hundreds of other franchise systems.
"Every company has a story to tell and it's our job to tell it the right way and to the right audience to get the desired results for the franchisor and the franchisee," Sanderson said. "Usually that means customers in the doors and calls from prospective franchisees who are interested in a franchise of their own."
Whether you are a small business owner or the one responsible for your brand's nationwide expansion, the right positioning and publicity placement is essential to take your business to the next level.
Sanderson is considered an expert in the area of franchising and small business marketing and has written articles for numerous trade publications covering a wide variety of industries. She has been quoted in Forbes, Entrepreneur, Restaurant Business, The Wall Street Journal and several business books.
Sanderson also served as chair of the Supplier Forum, an arm of the International Franchise Association (IFA), in 2002 and hosted numerous IFA development seminars over the years. She has been active on several committees of the IFA including the PR and Marketing Committee.
Well respected by the press, Sanderson & Associates provides unique press kits, media training, ethics advice, crisis management, social and online media campaigns and publicity placement in major newspapers and magazines around the world. Digital media placements on TV and radio have added excitement among franchisees and end-user customers for clients. In 2012, Sanderson & Associates expanded their services to include video production, online marketing, design and implementation of marketing materials and more.