The Rise of Niche Gyms

A peek inside a Get In Shape For Women studio. The national fitness franchise offers tailored personal training and nutrition consulting to women of all ages.

A peek inside a Get In Shape For Women studio. The national fitness franchise offers tailored personal training and nutrition consulting to women of all ages.

Did you make a New Year’s resolution to get back in shape and drop those holiday pounds? If you’re like many Americans, the answer is probably yes. That’s good news for franchise owners! With the health and fitness industry experiencing a boom despite the sluggish overall economy, there’s never been a better time to invest in a fitness franchise.

Niche gyms like Get In Shape For Women, a national chain catered to women that offers small-group personal training sessions and nutrition consulting, are a rapidly growing segment of the gym industry. According to Get In Shape For Women president Lou DeFrancisco, people are drawn to niche gyms for a wide variety of reasons – they offer a less intimidating workout space than big-box fitness centers and have personal trainers readily available, making it easy to stay accountable and reach your goals.

For franchisors, niche gyms are the way to go because they require less staff and a smaller space – meaning business owners can break even more quickly and turn profits early on. In addition, they offer a chance to get more involved in the community and get to know your clients well.   

You can read more about Get In Shape For Women and the rise of niche gyms over at NBC Chicago’s Inc Well