What can one say? I was one of those caught in the "bubble" of 2000. My Dad, may he rest in peace, told me in no uncertain terms to dump everything I had because it was hugely overvalued. What did he know? All he had been through was the Depression, when his parents lost 6 apartment buildings, and WWII where he won 3 medals. Why listen to him? Oh yeah that. Happy Father's Day and appreciate your Dads because they are likely a lot smarter than you. I lost a bundle by not listening to mine.

And now my friend Les Walgreen (yes that Walgreen) remarks that Facebook has already lost the equivalent of two whole Walgreen companies!! What is going on people? As a franchise expert I look and listen to franchisors every day struggling to keep their brands going and thriving. More importantly I look at their franchisees who struggle at the street level. What company that "might have future big revenues" can be worth $19 billion? Go buy a sandwich or a cookie from a nice franchisee and come back down to earth!

Franchises cost money--there I have said it. You pay a franchise fee, and usually a royalty of about 5% and an ad fund fee of 2%. There is a reason this--you are "buying" a name, a brand, or the opportunity to get in on the ground floor of a coming brand--if, and only if, you help the system grow. The training, the tools. the outsourced vendors like ad agencies, PR firms, the baker! This is what you are buying. If you are a new franchisee still struggling go to your franchisor for help and guidance.

Too often about 1/3 of the franchisees in a system (we don't know why but it seems this number is pretty consistent) complain and blame their franchisor for all their problems. Sometimes it was just a case of poor due diligence on the part of the franchisee. They didn't get enough info before they bought--they didn't really see and "feel" the company and the concept--was it something they knew they could do for many years to come? Sometimes not.

A good franchise prospect does their due diligence on the company and with the zees--and now I suggest they should do this on themselves too!! See the lifestyle that might lie before you for 10-20 years. Is this the real you? Your family on board with it? Just because the pretzels look and smell delish doesn't mean you should be selling them after smelling them!! Think things over carefully. Like a marriage, you and your franchisor are in for the long haul--hopefully.

For franchisors who have a lot of these 30%--look into Franchise Rescue Team. Started by attorney Anthony Calamunci, this is a group comprised of several long time franchise experts that will come in for a flat fee and get these franchisees moving up or moving out!