Debbie Blacher knows a thing or two about a thing or two--mostly how bad obesity has become for kids--not news but not over either! As a former Mom of a young kid--I wish I had had any options. I remember telling my daughter in freshman year of high school--"you need to join the cross country track team". She gave me "the look". The look is like I have 2 heads or I am wearing something of hers.
My point was if you develop lifelong habits early it just becomes, well, your life. This is what Debbie Blacher thinks too. Her goal is clear: to make sure kids everywhere have access to fresh, nutritious food. In the past 30 years, childhood obesity rates have skyrocketed – right now, one-third of American kids are overweight or obese, and 50 percent of Americans are projected to be obese by 2030 if current trends continue. And since most of America’s 60 million school-age kids consume half of their daily calories at school, healthy eating habits must be addressed both at home and in the classroom. But that’s easier said than done because most school lunches are less than ideal. Greasy pizza, tater tots and cookies are the norm and healthy options like fruits and vegetables are often so overcooked and unappetizing that most kids just throw them away.
And so far, the Wholesome Tummies model has been a success: the corporate location opened in 2007 and franchising began in 2010. Since then, Wholesome Tummies has expanded to 10 locations throughout the country, with plans to double that number in 2013. Long-term goals call for 250 locations within the next five years. Debbie below in her delivery van.