The winner? My money is on the best leadership. Yes, yes there is always a proliferation of concepts once one succeeds and gets some press there are new ones popping up on every corner. Remember Dinner by Design? One New York Times story and 20 other people thought they could create this same dumb idea and franchise it. In case you don't remember, this was a concept where they encouraged women to come there one day a week and fix meals for the whole family for 5 days. Yeah, I can do that at home for a lot less dough.
And speaking of dough, pizza is the new darling of the fast casual world--burgers were there last year. Now choose your own toppings is the way to go..and it's only natural that we stubborn know-it-all Americans want to take control of our own pizza-dammit! We'll decide what's good on there.
And it IS good. The latest and greatest is The Pizza Studio, based in the Kardashian land of Calabasas, and with their first location at USC. They are my predicted winner. Mostly because the two men running it are each rocket scientists in their own areas of expertise. One is a genius, an engineer from the military who then went into the world of venture capital with Anthem, a top VC firm, and the other a brilliant restaurant brain who has been involved with some of the top restaurant franchises and in on some of the most interesting changes and acquisitions in that world. If I buy a franchise, I want really smart people to be running the show. Period.