Founded in 2002 by Beau K. Brothers, Sitters Etc. has been providing uniquely compassionate care services for the elderly for 13 years. The company was created by Brothers after he saw the need for much a better, organized and compassionate approach to care for seniors. Brothers became enlightened after he and other family members cared for his ailing grandmother in her late years and saw the difference care provided with heart could truly make.
After years of perfecting his system and 11 locations, Sitters, Etc. is poised for growth to meet the increased demand for care with compassion. That’s where newly-named Area Developer Craig Shaw comes in.
Shaw has 28 years of sales and marketing experience in the medical and pharmaceutical industries and recognized in Sitters Etc. an opportunity to bring better care to a booming population of age 65 and over.
“In my nearly three decades in the medical and pharmaceutical fields, the one thing I knew for sure is that this kind of care would be necessary for decades to come,” Shaw shared. “Georgia alone can hold 27 franchises offering this excellent care,” explaining why the career change made so much sense to him.
Another new Area Developer, Ralph Laughton will begin awarding franchises in Florida very soon. This is significant since all stats show that Florida is obviously the state where the senior population continues to grow exponentially.
“When the opportunity to provide a valuable service to Georgian seniors and their families presented itself, I knew I needed to jump at the chance,” said Shaw. “But I wanted to do it with a brand whose reputation I respected. With Sitters Etc., I found a company whose caregivers paid the utmost attention to each client. I came away from meetings with Sitters Etc. corporate feeling confident they are committed to raising the bar in non-medical home care and have years of growth ahead of them.”
According to a 2014 U.S. census report, America’s population of seniors stands to grow precipitously by 2050. By 2030, the report says, more than 20% of the U.S. population will be 65 or older, up from 13% in 2010. This, said founder Brothers, is one of the reasons why he is certain now is the right time for Sitters Etc.’s own growth.
In addition to launching a large expansion program, Sitters Etc. will be undergoing a name change. Effective April 30, Sitters Etc. will be known as SEI Healthcare Inc. This change, said Brothers, will reflect the company’s growth and diversification in the services it offers.
“Over the past 13 years we have refined our care process with a firm understanding of best practices for seniors,” said Brothers. “The sum of our combined experience and knowledge of how to provide the best care for seniors gives me tremendous confidence that any Sitters Etc. franchisee will have a great opportunity to succeed in providing non-medical in home care during a time when, more than ever, senior care is in high demand.” http://www.sittersetc.com/homecarefranchisee