Recently the IFA held their 53rd annual convention at the horrendous MGM Grand Hotel in Las Vegas. Sorry, what can I say? 1.2 miles from elevators to conference center makes for a lot of sore feet and or no clothing changes!!! No one is going back to their room to put on a party dress for the cocktail events. Guys look funny in them anyway.
But the good news is 500 new people attended and things seem to be very uplifting for franchising. Even though this is really a lobbying organization, so President Steve Caldeira is on the bandwagon a lot about Obama policy, it was clear that even small players seemed to be getting more leads, good vibes and attention from the public.
I like what I saw there--not the ugly carpeting--but the franchisors who seemed quite excited for the excellent panels, roundtables and networking opportunities. It's always a good time to say, talk to Fred DeLuca, founder of Subway, and ask him why he thinks he's so successful. Yeah like he had one answer. But the point is Fred shares--as do most of the bigwigs in franchising. And that is worth a fortune!!