Yes, that's what I asked. Consumer PR is quite different from business PR and it always astounds me how few people realize that. I am sorry to have been gone from dailyfranchisenews for so long but I have been too busy answering the above question :-) .
Actually this question pertains to our fabulous Floor Coverings International client of many, many years and their franchisees are telling us that gray is the new beige! What news! No really...it is news but you don't go to the business editor of a major daily with it.
As I always tell the staff I train, "in franchising it's "eat my hamburger" (consumer PR) or "buy my hamburger stand" (business PR). But the most important question is............IS gray the new beige?